Why Investing In Baby Boomer Entrepreneurs Makes Good Sense

24.11.17

By Laura Reed


When seniors go see financiers about making an investment in an idea they have for a business, they can face some hurdles. Their age is just one of them. Bankers may fear that boomers, who are retired, may be out of touch with today's global marketplace. They certainly have to consider whether or not the seniors will live long enough to pay back a loan. There are good reasons however, why baby boomer entrepreneurs are good risks.

First of all they have a lifetime of experience. The business they want to start may not be at all related to what they did in their first careers, but seniors can take the knowledge from one enterprise and apply it to a new one. Even though they may be older, most of them are not afraid of putting in the effort necessary to succeed at their latest venture.

A lot of boomers who thought they were going to love retirement have revised their opinions. Waking up every day with nothing pressing to do does not agree with all of them. Many seniors crave the excitement of mentally stimulating work. They can get enthusiastic about a new venture where they make the decisions for themselves and get a chance to try new things.

Boomers, who are thinking about starting a business, tend to be more realistic than younger entrepreneurs. They have seen other business owners come and go and have formed opinions about what works and what doesn't. Seniors are able to set short term goals and tend to be realistic about achieving them. Most have nest eggs, paid off mortgages, and grown children. They may not be as reliant on a paycheck as their young counterparts.

Money is important to boomers, and some of them are faced with not enough money to get them through the last part of life. For these people going back to work may be a necessity. Others are more concerned with the quality of their life and getting back the sense of accomplishment they felt before retirement.

Seniors have the advantage of being more single minded than younger workers. Their children have grown and are no longer the cause for time and attention away from the job. Many have gotten into the habit of going to bed and getting up early in order to get a fresh start on the day.

As an investor in a senior owned business, you want to feel assured your concerns are taken seriously. Boomers know all about budgeting, paying back loans with interest, business plans, and quarterly reviews. Many of them have been through it all before. You will have a partner who understands your bottom line and will appreciate your participation and interest in this new venture.

Not all boomers are interested in starting new businesses after retiring. Some are content to putter in their gardens or travel the world. Many do have commercially viable ideas and interests however, that they finally have time to explore.




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